Real projects across real estate, hospitality, restaurants and growth brands. Brand-led campaigns that turned invisible businesses into category leaders.
A
Real Estate · Mohali
Aerocity Project
The Challenge
A 240-unit mid-segment project that had been on the market for 8 months with only 12% sold. Generic 'luxury homes' positioning. Zero inbound leads. Builder was burning ad spend with no quality enquiries.
The Approach
Repositioned the project around 'first-home-buyer family' personas. Built a new visual identity, launched a dedicated micro-site with mortgage calculator and virtual tour. Ran a 6-week pre-launch teaser campaign on Meta and Google, followed by a launch-day WhatsApp blast.
40+
Qualified Enquiries / Month
70%
Inventory Sold in 4 Months
₹38L
Spend → ₹84Cr Revenue
B
Hospitality · Himachal
Boutique Resort Rebrand
The Challenge
A 24-key boutique resort in Himachal was preparing for a 40-key expansion but had no consistent brand story. Guest reviews were strong, but the brand wasn't translating online — direct bookings were stagnant and OTA dependency was 90%.
The Approach
Rebuilt the brand around 'slow luxury for restless souls'. New name treatment, photography rebrief (shot the property's quiet moments — morning fog, hand-poured candles, fireside dinners). Launched an editorial Instagram, partnered with travel writers, and built a direct-booking funnel with a guest journey email sequence.
2.4x
Direct Bookings (6 months)
−38%
OTA Dependency
₹12L
Avg Monthly Direct Revenue
L
D2C · Lifestyle
Lifestyle Startup
The Challenge
A founder-led D2C lifestyle brand stuck in a price-war with cheaper imports on marketplaces. CAC was bleeding profit. Brand had no distinct identity — buyers were comparing on price alone.
The Approach
Repositioned the brand around 'considered objects for the slow-living home'. Pulled them off Amazon's race-to-the-bottom and rebuilt around a premium direct site, a content engine on Instagram and Pinterest, and 'collector edition' product drops to manufacture scarcity and brand desire.
+180%
Inbound Demand
+62%
Avg Order Value
−45%
Customer Acquisition Cost
P
Builder · Panchkula
Premium Villas Rebuild
The Challenge
20 high-end villas listed on portals as 'Premium 4BHK villas, Panchkula'. CPL was ₹4,800. Site visit conversion was 4%. Brand was indistinguishable from 100 other listings. Builder had spent crores with poor results.
The Approach
Complete rebrand: new name, positioning ('the quiet luxury of Panchkula'), custom photography on-site, lifestyle-led video walkthroughs. New website, premium brochure, Instagram architecture, retargeting funnel. Trained sales team on new brand language and qualification scripts.
−60%
Cost Per Lead
3.4x
Site-Visit Conversion
All 20
Villas Sold in 11 Weeks
R
Restaurant · Chandigarh
Modern Indian Restaurant
The Challenge
A new modern-Indian restaurant opening in a saturated Chandigarh F&B market. No name recognition. Founder had a strong culinary point of view but no idea how to translate it into a brand that would fill 80 covers a night.
The Approach
Built the brand around the chef's narrative — 'modern recipes, grandmother's wisdom'. Pre-opening: founder-led Instagram with kitchen rituals, taste-test reels, and a 30-person invite-only soft launch with food critics and influencers. Launched with a waitlist already in place.
100%
Booked First 6 Weekends
4.7★
Avg Google Rating (first 3 mo)
32%
Repeat Diner Rate
H
Holiday Homes · Himachal
Highland Retreats
The Challenge
A boutique developer of 8 cottage projects across Kasauli, Shimla, and Manali. Buyers were sceptical of remote-area purchases. Trust and reliability were the biggest sales blockers.
The Approach
Positioned as 'India's most trustworthy holiday home brand'. Documented every project with drone footage, time-lapse construction videos, and live owner testimonials. Built a Telegram community for owners. Quarterly newsletter with hill-station investment insights.
94%
Owner Referral Rate
All 8
Projects Pre-Sold
5,200
Telegram Community
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